Whether you identify as hippie, hipster or simply hip, all Hoyas can look forward to the opening of the we-made-mainstream-uncool fashion franchise, Free People, at 3009 M St. NW. The storefront housed Italian restaurant Fino Italiano until Sept. 2012, when it closed in Georgetown and moved to the Mount Vernon Square neighborhood. Where you once enjoyed Bolognese sauce, you’ll soon be shopping for bohemian looks.
Free People, an offshoot of parent company Urban Outfitters, serves as the bohemian cousin to Urban. At the same time, both stores work to make sure things that were cool in third grade, such as fanny packs and colorful tights, become fashion statements for young adults.
Welcome to M Street, Free People. It looks like Georgetown is shaking its preppy reputation one oversized sweater at a time.
Special thanks to Georgetown Metropolitan for this article.
Photos: Google, highlyrelevant.com