Hippie Hoyas: Free People Will Open in Fino Italiano Spot

Free People

Whether you identify as hippie, hipster or simply hip, all Hoyas can look forward to the opening of the we-made-mainstream-uncool fashion franchise, Free People, at 3009 M St. NW. The storefront housed Italian restaurant Fino Italiano until Sept. 2012, when it closed in Georgetown and moved to the Mount Vernon Square neighborhood. Where you once enjoyed Bolognese sauce, you’ll soon be shopping for bohemian looks.

Free People, an offshoot of parent company Urban Outfitters, serves as the bohemian cousin to Urban. At the same time, both stores work to make sure things that were cool in third grade, such as fanny packs and colorful tights, become fashion statements for young adults.

Hippie Heaven
Hippie Heaven

Welcome to M Street, Free People. It looks like Georgetown is shaking its preppy reputation one oversized sweater at a time.

Special thanks to Georgetown Metropolitan for this article.

Photos: Google, highlyrelevant.com

Harper Weissburg

Harper Weissburg

Harper is a senior in the SFS studying time travel and morse code. She plans to marry John Krasinski and name all future dogs "Jack," and if that plot foils, she'll pursue a scandalous career in government. Harper's personal mantra is: "it's only awkward if you make it awkward."
Harper Weissburg

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