A steakhouse is a pretty easy concept to grasp, right? Well, that’s what I thought until I read about a new steakhouse opening up in DuPont called STK that is, wait for it … a “female-oriented steakhouse”.
I have so many questions and concerns:
1. It’s a restaurant, not a public bathroom or a french noun. Since when were steakhouses specified by gender?
2. This commercial It just baffles me and makes me just the slightest bit uncomfortable. As a woman (at least, that’s what my birth certificate says … ), I would say that this doesn’t make me want to go to this restaurant for fear of being challenged to an arm wrestling match when I’m just trying to have a nice meal.
3. Jonathan Segal In an interview with the Wall Street Journal, Jonathan Segal, the CEO of the One Group (who owns the restaurant), says that the idea “was to create a steakhouse for women” and “if you cater to a female market, men will follow happily and empty their wallets into your tills.”
So … your “female-oriented” steakhouse is really just a ploy to get more men in there? I would say that if that’s your end goal, it successfully classifies it as “male-oriented”. But maybe that’s just me.
4. “Research” In the same Wall Street Journal interview, they state “Via his team’s research, Mr. Segal discovered that women liked steakhouses.” Uh, did this really take a research team to discover? Who doesn’t like steakhouses? I’m just perplexed by all of this, hence the aggressive use of italics to make my point and express my incredulity.
5. Why is this weather so absurd? I’m sorry, that’s not about this ridiculous steakhouse, but it’s still something that baffles me. Freezing rain cancels classes, then people are wearing shorts and now we live in a wind-tunnel and are expecting snow this weekend. Someone fix this so I can know what to actually wear outside. Thanks.
There is nothing I love more than a good cut of rib-eye served medium rare with fresh horseradish (dang, now I’m hungry), but I don’t think I could ever muster up the ability to set foot in STK. What about you, my 4E readers, could you?